Filing A Trademark Application: Know When It is Time

There are new businesses starting up each day and out of those businesses, some of them are liable to have similar ideas in their presentation to existing businesses. Even for those who put time and energy into researching their new business venture, there are often conflicts that arise in branding strategies. This makes it extremely important for new businesses to understand when and how to apply for a business trademark.

Who Needs a Trademark?

The most important part of getting a trademark is first understanding who needs it. Unlike copyright, which protects the creative work of an individual or company, a trademark is placed on your particular brand or motto to ensure that no one else can use it to capitalize off of your hard work. Furthermore, it is important to understand that trademarks are not simply given out to any business entity. For example, a company that wants to call itself “The Farm Store” and uses a generic picture of a cow is not likely to get a trademark in the United States. On the other hand, when you take the time to create a unique brand name, slogan, and/or logo, a trademark is essential to keep that protected. Simply adding “TM” to the end of your slogan isn’t enough though. Instead, you have to file the proper paperwork through the United States Patent and Trademark Office to ensure that your information is properly registered.

Getting Professional Assistance

Sometimes, the best way to ensure that you get your business trademark registered properly is to work with a Boston business attorney. These professionals understand the paperwork involved and the know-how to ensure that you get your trademark into the proper offices. This can save you time and money in your preparation, and ensure that you are able to focus on the operation of your business in the meantime. No matter what industry you are involved in, it is important that you protect your intellectual property. This will help ensure that your brand’s integrity remains intact while allowing you to get the most out of your unique brand image. When you find that you need to look into registering a trademark for your business and wish to get assistance from a Boston business attorney, contact Jeffrey Cymrot of Sassoon & Cymrot for individual guidance and consultation.